Introducing Azadeh Samadi as Rasan’s Brand Ambassador
Rassan’s collaboration with Azadeh Samadi began with the campaign “My Life Flow with Rassan” and gained momentum with the broadcast of the brand ambassador launch teaser on television and radio networks. This initiative added a fresh dimension to Rassan’s image as an innovative and smart brand in the faucets and building equipment industry.
Through this long-term campaign, Rassan aims to establish a closer connection with its audience, foster a sense of brand-consumer intimacy, and shape the perception of Rassan as a friendly, approachable, and feminine brand in the minds of consumers.
Following the launch of the first phase of the “Life Flow” campaign, which featured the innovative and smart Rassan touch kitchen faucet, the campaign evolved into “Smart Living with Rassan.”
Ms. Samadi continues to accompany the brand in the “My Life Flow” journey and has been officially selected as Rassan’s brand ambassador.
