<strong>Introducing Azadeh Samadi as Rasan’s Brand Ambassador</strong>
Rassan’s collaboration with Azadeh Samadi began with the campaign <strong>“My Life Flow with Rassan”</strong> and gained momentum with the broadcast of the brand ambassador launch teaser on television and radio networks. This initiative added a fresh dimension to Rassan’s image as an innovative and smart brand in the faucets and building equipment industry.
Through this long-term campaign, Rassan aims to establish a closer connection with its audience, foster a sense of brand-consumer intimacy, and shape the perception of Rassan as a friendly, approachable, and feminine brand in the minds of consumers.
Following the launch of the first phase of the <strong>“Life Flow”</strong> campaign, which featured the innovative and smart Rassan touch kitchen faucet, the campaign evolved into <strong>“Smart Living with Rassan.”</strong>
Ms. Samadi continues to accompany the brand in the <strong>“My Life Flow”</strong> journey and has been officially selected as Rassan’s brand ambassador.
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